It has been a challenging couple of years for everyone, video production included. Fortunately, the City of Los Angeles and various film-related entities came up with guidelines for production during the Covid pandemic. We bought PPE in all sizes. We became expert at keeping safe distance and then some. We tested, and tested, and tested. Most importantly, we captured some very nice interviews and teleprompter-driven presentations, and kept some clients very happy.
If you like what you see here, dive a bit deeper, please. A wide range of videos can be found (here) that include teleprompter-driven presentations by real staff, informational events, fun events, and topics that I simply find interesting or pretty. Thanks for visiting!
One in a series of six Korean language videos about services for people with disabilities. This video explores the process a parent goes through, realizing the need to find a living situation for their child, or adult child, because the parent will not always be there. Produced under Covid restrictions.
Of interest – this was my first foray into the Korean language. Previous interviews and editing of Spanish language was fairly easy as I can read and hear what a Spanish language interview is saying. No such luck with Korean as the character set is entirely unfamiliar and the phonetics beyond my ken. A very talented Korean assistant editor made it possibly by giving me subtitles in English. With that process any language can be edited.
Other videos cover topics of Early Intervention for newborns, Behavior Intervention, Inclusion, Employment, and Respite. The complete series in English, Spanish and Korean can be found here.
Authenticity in any communication is critical to reaching people at a place where they believe what they see and hear. A rehearsed script can, for informational purposes, be of great value. A rehearsed or overly prepared interview subject, on the other hand, can come across as disingenuous and lose much in the reception. Typically, authentic communications are based upon a testimonial or other proof of worth. These stories are best captured and shared in an unrehearsed video interview.
I have come to call much of the work I do “Attract & Inform Videos.” Whether about a social service, a corporate communication or a fun event, the purpose of the video is first to attract the viewer and keep them engaged so that they can get the information they need to decide their next steps. Often, the “inform” portion is scripted content delivered via teleprompter assisted presentation by a staff member. The authenticity of a real person, who may not present as well as a professional actor in role, provides the opportunity to identify them as staff, i.e., real, and allows for their presentation to be less than perfect.
The “attract” portion of the video is comprised of two elements, b-roll and interview. For example, the interviewee is speaking about speech therapy and the video cuts from showing them in their office to b-roll showing a speech therapist working with a child on their enunciation.
The video interview process is much more than simply showing up and asking questions. Research is needed beforehand to discover the intent of the organization, their manner of achieving those goals, the nature of the volunteers and employees and many other factors. Similarly, knowledge of the public perception is important, particularly that of the demographic aim of the video.
Using real people in advertising requires a unique skill set of the interviewer. Having the knowledge of the research noted above, the interviewer must be able to ask questions in a manner that invites the person to discover, in their own way, the answer. It is in their discovery that authenticity is expressed, both in facial expression and the pauses that come with genuine thought. When a person is first confronted with a question they hadn’t previously considered it is their micro-expressions that reveal their intent, their tempo of speech that reveals their consideration of the statement they are making. Seeing and hearing this in a relevant video, chosen for pertinent subject matter and watched with interest, draws the viewers empathetic response, inspiring them to action.
One of the many things I love about California is the heart of the state. We are, communally, a giving and caring people. The Regional Centers, each its own not-for-profit foundation, provide services to people with disabilities. In an effort to reach out to a wider audience and inform them of these services, videos in two languages needed to be created. Here is the story of two individuals in their English language version. Both also gave Spanish language interviews that were made use of.
The Covid-19 pandemic did cause a pause in production of several months. We are in Los Angeles, after all, and Frank D. Lanterman Regional Center is in the mid-Wilshire area, one of the hotbeds of the virus in a hotbed city. Elder was interviewed at OUE Skyspace prior to the pandemic. For Jose’s interview in August of 2020 we made use of a tight area behind his apartment building. Another interview, yet to be posted, was captured at a local elementary school courtyard.
We are an amazing community that can do amazing things when we set our mind to it.